Humanize
Brand Stratergy and Retail Design
4 weeks
Individual project
Humanize is a premium smart home platform that creates hyper-personalized living environments, putting you in complete control while prioritizing your needs and security.
Your space, elevated
Target Audience
Discerning homeowners who value both cutting-edge technology and personalized experiences. Individuals who seek a seamless and intuitive smart home system tailored to their unique lifestyles and preferences.
Our Brand in a Nutshell
Life is easier with us!
A premium smart home ecosystem build to make your space smart
Innovative
Effortless
Connectivity
Intelligent
Quality
Premier range products!
Your space,
elevated.
Live the smarter way, your way!
[Tagline]
Your space, elevated
[Vision]
To redefine the concept of home by creating personalized living spaces that anticipate and fulfill every individual's desires, while safeguarding their privacy. To redefine the concept of home.
Brand colours
Indigo (Rainbow)
Hexcode: #27236A
RGB (39, 35, 106)
C 26% M 28% Y 0% K 58%
Cyan Cobalt Blue
Hexcode: #2F57A7
RGB (47, 87, 167)
C 47% M 31% Y 0% K 35%
Yankees Blue
Hexcode: #1A1747
RGB (26, 23, 71)
C 63% M 68% Y 0% K 72%
Blanched Almond
Hexcode: #FFD39F
RGB (255, 211, 159)
C 0% M 17% Y 38% K 0%
Cultured
Hexcode: #F5F6F7
RGB (245, 246, 247)
C 1% M 0% Y 0% K 3%
Typography
Aa
The font's clean lines and lack of serifs give it a contemporary feel.
ITC Avant Garde Gothic Std
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Aa
Its clean design ensures clear communication and a user-friendly experience.
Rethink sans
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Logo Process
Our simple, iconic mark: This can be used independent of the Wordmark and plays a large role in defining the humanize visual identity.
The humanize name is presented in a custom sans-serif typeface in all lowercase. The Wordmark must always be used separately, without the icon mark
[Wordmark]
[Iconic Mark]
Social Media Campaign
Enables Humanize to build brand awareness, generate leads, and foster a community around its innovative technology and living experience.
Brand Manual
It outlines the visual identity and communication guidelines for the brand. It ensures consistent and effective representation across all platforms, encompassing logo usage, typography, color palette, imagery, and brand voice.
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Retail Space Design
The Humanize flagship store will showcase its personalized smart home platform through interactive displays and sleek, modern design.
Sketches
Elevation
Experience
zone
Product
Showcase
Entrance
Screen
Display
Billing
Counter
Flagship
Product
Connecting
Glimpses of the retail store
